- Scope
- Logo and identity exploration
- Format
- Brand presentation
- Applications
- Visual mockups
An identity made to belong
We created a rounded wordmark and compact symbol for Beygin, carried through a vivid orange, chocolate and off-white palette. The identity is shown across clothing, labels and a wider streetwear world.
A mark that travels
The work explored how a recognisable identity could hold together at different scales: a prominent wordmark on a garment, a small symbol on a cap, and compact applications on neck labels and tags.
The existing presentation is shown below as supplied. Its garment and packaging mockups illustrate potential applications of the identity.
The presentation
